The background of Umbro

Umbro bought by NIKE in 2008 when they were bought for £285m, Originally a Manchester based football brand that invented sportswear and has sponsored almost every football club there ever was. In the 1966 world cup every team apart from one was sponsored by Umbro, some achievement. Umbro’s first major football kit was made for Manchester City in 1934, a kit they won the FA Cup in. 

Nowadays Umbro are no longer as mainstream as they were all them years ago. Umbro is related to cheapness and only football related gear is bought so this campaign is about changing this reputation which has been established by people who can't afford higher end brands. 


Being bought by Nike though is a massive movement for Umbro as this gives them opportunity to be huge in not only on the pitch sportswear but off the pitch too. 

To the left is the first Umbro factory. The name Umbro came from the two brothers second name and the word brothers. 


HUMPREY BROTHERS

Umbro has such a great history which everyone seems to forget. Although they are cheaper than other brands It isn't necessarily a bad thing they try to be affordable to all their fans.