Explaining the concept







































































































































































































































































































This is my 'Life's a game while your young' I hope you understand it and like the idea although I think It has come to an end as I am not taking it further as I feel the visuals arn't strong enough to work for a world wide campaign. although I have filled a few pages in my sketchbook with the concept but I am now just going to start looking at some more ads and see what other possible concpets I can spark up.


                                                   Back to the drawing board

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