Web banners

Here as part of my campaign I decided I needed to make the designs I had done work on different media so the first place I thought of was web banners.

The feelings great continued

After getting another design idea for my concept the feeling's great I looked everywhere for decent stock images images for it which is about partying all night with stuff spraying out of the shoe on the same lines as the snow boarder.

Here I go...

This final design I have created is all about youth and partying but in a suptle way to keep the design fresh looking and not to cliche but by not using a club scene it relates to 16s aswell as above by making a park type scene with a Dj and other club related icons coming out of the shoe which are meant to add to the feeling the shoes give you when you wear them or have wore them. The below image is about the day time version which is simply “have fun...” The feelings great.

The feelings great.

I haven't posted for a while so I thought I would put up the concept step by step like I did on the previous concept (life's a game while you're young)

I thought I would try and use more than just images for this concept so I want to explore using words.

Superheroes

I thought since I brainstormed alot of stuff subconciously related to superheroes I thought maybe I could research some and see if I get any inspiration. 

The hero who springs to mind is Superman!

A childhood favourite of mine.

He's clever, gets the girls, can fly, insanely strong and saves people on a daily basis which all relate back to my brainstorm in the previous post.

He looks looks powerful, courageous and very manly and confident which exactly what I would like people to relate back to when they put on the trainers.

The Superman logo could easily be the same shape as the Umbro logo! 

In the image I drew above I wanted to portray strength and confidence and by putting a Umbro logo on his chest instead of a Superman logo people will just automatically twig that it is Superman.

Possible outcomes - sketchbook

After reading the review in my last post I figured using the feelings the reviewer who did a great job. I started thinking of possible concepts and ideas that could come from the feelings and effects you can experiece from wearing A frames.

Above are possible straplines which could come from the feelings that you get from wearing the trainers.

The Umbro Speciali

This is the review I found on the Speciali's which was which I looked at briefly earlier in my research.

Aesthetics
Though these boots may not suit the likes of you who love vibrant coloured football boots, I have a fondness for the classic look of the Speciali. Not to say that I haven’t worn my fair share of eye-catching football boots, but the pure design mixed with the British Racing Green colours make for a very understated elegance. The little details such as the white and gold lining along the A-Frame are a nice finishing touches as well.
Comfort/Fit
Here in West Texas comfort is a telling sign in a football boot when you are playing in the dry heat with rock hard soil underneath your feet.
With the Speciali comfort is unrivalled by any other football boot I’ve ever worn. The high density memory foam insole is extremely comfortable featuring Poron inserts for a soft and cozy feel, a bit like that of a house slipper. The toe box is roomy which is important for me as I have particularly wide feet. The boots are much lighter than I expected and offer your foot room to breathe, yet the leather molds nicely to your foot once broken in.

Durability 
Only having had the football boots for a short time, I can’t yet determine what the lifespan of these boots will be. However, I can say the football boots are manufactured very well and the quality of materials is exceptional. The boots are stitched and cemented like its predecessor which is always a good sign. Despite not featuring a lace cover, there’s no need to worry about the laces becoming worn down and frayed. The nylon laces are well woven and thick, ensuring a tight fit. The one downside to the laces is that they tend to catch on the Velcro pad where the traditional flip tongue attaches.
Touch
The Speciali’s supple k-leather and clean upper makes for a superb feel for the ball and offers great touch. An improvement from the original Speciali, the Umbro Double Diamond logo is pressed and printed onto the football boot rather than a large stitched patch. The football boots are great for dribbling and passing, and despite not being a flash boot, allow for all the flair, flicks, and tricks that the F50i and Vapor tout.

Traction
One of the few things that worried me when purchasing the Speciali was the stud placement and design. The studs didn’t appear that they would allow proper weight dispersion in the heel area because they sit further forward from the heel than on most football boots.
Another anomaly was that the heel studs were shaped in the same mold as the rest of the studs, which I thought wouldn’t allow for sufficient traction. My fears were relieved in my first run out with the boots, with the studs engaging and releasing with the turf properly. The weight dispersion in the studs made it feel as if you were walking on a plush carpet, making it an extremely comfortable experience for your feet. My only complaint is that the heel studs are positioned in such a way that you feel as if your weight is on your heels at times, so you’re not being able to spring forward as quickly.

Features
With its style inspired by the Wembley archway, the A-Frame lacing system offers a tight fit cradling the mid foot area and is a great mechanism for maintaining your laces tightness. The Fast Flex groove in the outsole really allows for greater flexibility and helps you accelerate after that cross-field ball. Without any real “gimmicks”or technologies involved in the football boot, Umbro played off the marketing side of the boot well with a light-hearted, nostalgic take on them.
Conclusion
Having worn the past few generations of the Vapor line consistently, these boots have brought me back to my senses. With the Speciali you truly get your money’s worth along with a clean, classic look so your skill can do the talking on the field for you.
Nike’s influence seems to have rejuvenated the design team at Umbro and I’m glad to say they’re back with much higher standards and a completely new feel. The Speciali really are a homage to football boot heritage and are very underrated in my eyes. Umbro really took it back to the basics with this football boot, and it shows the useless gimmicks costing you another 30 quid just aren’t worth it.

Explaining the concept

This is my 'Life's a game while your young' I hope you understand it and like the idea although I think It has come to an end as I am not taking it further as I feel the visuals arn't strong enough to work for a world wide campaign. although I have filled a few pages in my sketchbook with the concept but I am now just going to start looking at some more ads and see what other possible concpets I can spark up.

                                                   Back to the drawing board

First visuals

I am going to document this concept and explain each visual step by step and then put the visuals with explainations on here.  

Aframes

Initial thoughts of the shape and look of the Aframe

Used originally on the football boots umbro released the first Aframes which were the Speciali's which were made out of pure leather and extremley comfy. I havent ever worn them but I managed to find a really good review on the internet which is titled 'Whats so special about the Speciali'

The shape of the Aframe looks like a boomerang but could also be a net maybe? 


Two of the Aframe shape put horizontally facing each other can almost make the Umbro logo
Had a long life span and been on alot of legendary footballers feet. Its like a national monument.


How can the target market be grabbed?

First thing that comes to mind is interaction or games. I find myself asking 'how can I make a game out of the Aframes?

What do 16 year olds do to pass time in school in class while there not listening to the teacher or are waiting for the class to start?


Pitch and toss?

a game in which players toss coins at a mark, the person whose coin hits closest to the mark tossing all the coins in the air and winning all those that come down heads up.

Two up? 

A game of chance, played by betting on the outcome of two pennies thrown in the air you place your bet when the pennies are in the air and if your prediction is correct you win what ever the amount you placed.

 

Subbutteo with fingers and thumbs and screwed up paper...

The orginal game

Subbuteo is table football. It is played on a cloth pitch which folds out to abit bigger than a dinner table.The game is played between two players, each have ten figures they flick around the pitch and a goalkeeper on a rod to defend their goal. 

The school boy version which I played you used a screwed up paper ball and one person flicked the paper into a net made out of the other person using their finger and thumb. 

After just making the shape of the net you make with your finger and thumb I realised that it makes the shape of the Aframes! RESULT...

 I am going to start making visuals to support my idea which is still in my head at the moment.

Umbro ads

One sport One love slogan, The concept is awsome the way football is being seen as the only sport invented with prints on a tennis court, basket ball court and other sport related environments the concept is extrmely strong from Umbro. It is also aimed at the people who love to just play 5 a side or just a kickabout with the lads.