The A frames

 From researching on the internet trying to find images of the new A frames I found these. I think the colours they chose to use arn't very appealing. I need to do a survey of these trainers to see other people in the target market age group think of them and if they would wear them.

Here is the survey I have written up and am now going to send out to my friends using facebook, IM standard email and printed copies.

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Umbro - Survey

I am doing this short survey as part of a design brief I am doing for Umbro. I need to get under the skin of Umbro as a brand and see why they have fell off the wagon where footwear is concerned. I want to see what it would take to get 16 – 24 year olds wearing them again. I want to know what people think about them as a brand and the quality of the footwear they produce. I also would like to ask if any of the people I ask would wear Umbros and if not why… So please complete the following questions in a much detail as you can. I really appreciate this, thanks.

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What are your thoughts about Umbro? (E.g. did you forget they were still out there, did you know they originated in Wilmslow, Manchester in 1920s?)

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Have you ever liked Umbro as a brand; do you like the footwear they sell?
If not what are your reasons for this? E.g. do you not like the quality or style?

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How old were you when you last wore Umbro footwear if ever?

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Would you ever choose Umbro over Nike, Adidas or any of its other competition?
Give reasons for your answer…

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Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup?

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What could Umbro do to get you to wear their footwear again?
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?

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Thank you for taking my survey I hope I didn’t take up to much of your time. You have been very helpful to my research. Can you please put your name, gender and age below?

Name:
Gender:
Age: