I asked 15 people via my survey what they think of Umbro in generala nd what they think of the A frames.
Callum Jonhson
Callum Jonhson
What are your thoughts about Umbro? (E.g. did you forget they were still out there, did you know they originated in Wilmslow, Manchester in 1920s?)
Thoughts... when i think of umbro i think of hand me down clothes and scruffy, mainly mixed raced kids wearin the astroturf boots.
Thoughts... when i think of umbro i think of hand me down clothes and scruffy, mainly mixed raced kids wearin the astroturf boots.
Have you ever liked Umbro as a brand; do you like the footwear they sell? No
If not what are your reasons for this? E.g. do you not like the quality or style?
The style doesnt attract my generation.
If not what are your reasons for this? E.g. do you not like the quality or style?
The style doesnt attract my generation.
How old were you when you last wore Umbro footwear if ever? I cant remember i might of had umbro clothes back in the day but not by choice.
Would you ever choose Umbro over Nike, Adidas or any of its other competition? No
Give reasons for your answer… Nike have TNs, Air Max, Waffles. Adidas have PTs, Gazelles etc... Umbro have no niche style they dont even follow the styles that are already widely popular like canvas shoes and hi-tops i could type all day since im only gettin started on shoes but shoes are a big marketing product with alot of competition even from no name brands. Hooded jackets are the same maybe if umbro found theyre own style of shoe and or jacket that appealed to younger consumers then it could become a popular brand. Focus groups are a good way to get useful feedback Ant maybe if you got a group of people and pitched a few ideas around then the group could would return with some of theyre own ideas.
Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup? No
What could Umbro do to get you to wear their footwear again?
I explained a bit up there ^^ but maybe if they changed theyre logo since the logo reminds me of 'scruffy' umbro they could start a new look with a new logo and then improve theyre advertising since i cant remember the last time i seen umbro on a billboard or during adverts.
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested? Not realy, but like i said a new logo would be a good start to a new image and i know its expensive but celebrity endorsement helps alot and NOT football players because that would bring back the idea of the unattractive football boots they produce.
*
Name: Callum Johnson
Gender: Male
Age: 20
Give reasons for your answer… Nike have TNs, Air Max, Waffles. Adidas have PTs, Gazelles etc... Umbro have no niche style they dont even follow the styles that are already widely popular like canvas shoes and hi-tops i could type all day since im only gettin started on shoes but shoes are a big marketing product with alot of competition even from no name brands. Hooded jackets are the same maybe if umbro found theyre own style of shoe and or jacket that appealed to younger consumers then it could become a popular brand. Focus groups are a good way to get useful feedback Ant maybe if you got a group of people and pitched a few ideas around then the group could would return with some of theyre own ideas.
Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup? No
What could Umbro do to get you to wear their footwear again?
I explained a bit up there ^^ but maybe if they changed theyre logo since the logo reminds me of 'scruffy' umbro they could start a new look with a new logo and then improve theyre advertising since i cant remember the last time i seen umbro on a billboard or during adverts.
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested? Not realy, but like i said a new logo would be a good start to a new image and i know its expensive but celebrity endorsement helps alot and NOT football players because that would bring back the idea of the unattractive football boots they produce.
*
Name: Callum Johnson
Gender: Male
Age: 20
___________________________________________________________________________________________
Gemma Verigotta
What are your thoughts about Umbro? (E.g. did you forget they were still out there, did you know they originated in Wilmslow, Manchester in 1920s?)
*That its a cheeper brand out there, pretty much lost it image and is maily a cheep line of sports wear
Have you ever liked Umbro as a brand; do you like the footwear they sell?
If not what are your reasons for this? E.g. do you not like the quality or style?
If not what are your reasons for this? E.g. do you not like the quality or style?
*Not really, i think there abit out dates
How old were you when you last wore Umbro footwear if ever?
*work it 2 years ago ages 16- 17 as apart of work uniform
Would you ever choose Umbro over Nike, Adidas or any of its other competition?
Give reasons for your answer…
Give reasons for your answer…
*Nope, its brand has negative connotations in todays society of it being cheep and being worn by those who ain’t so well off
Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup?
*Yes
What could Umbro do to get you to wear their footwear again?
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?
*Complete revamp of there image. They need to change their logo, to something a bit more modern, still something that people will recognise, but something more up to date, other than that there ranges are good, its just the negative connotations which go with their name of brand.
Name: Gemma verigotta
Gender:female
Age:18
Gender:female
Age:18
____________________________________________________________________________________________
Grant Hilton
Have you ever liked Umbro as a brand; do you like the footwear they sell?
If not what are your reasons for this? E.g. do you not like the quality or style?
* Yes I have liked the footwear which is produced by umbro because they are the same as any other boots but different style.
How old were you when you last wore Umbro footwear if ever?
* 12
Would you ever choose Umbro over Nike, Adidas or any of its other competition?
Give reasons for your answer…
* No I wouldn’t but there is some footwear from umbro which I have considered wearing but the last time I bought umbro football boots they didn’t last long so I didn’t end up buying them again.
Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup?
* No
What could Umbro do to get you to wear their footwear again?
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?
* I wouldn’t wear their fashion trainers because they are not the same to the real converse but I would buy umbro running training because they specialize in sport so I would only wear their sports gear.
Name: Grant Hilton
Gender: Male
Age: 17
If not what are your reasons for this? E.g. do you not like the quality or style?
* Yes I have liked the footwear which is produced by umbro because they are the same as any other boots but different style.
How old were you when you last wore Umbro footwear if ever?
* 12
Would you ever choose Umbro over Nike, Adidas or any of its other competition?
Give reasons for your answer…
* No I wouldn’t but there is some footwear from umbro which I have considered wearing but the last time I bought umbro football boots they didn’t last long so I didn’t end up buying them again.
Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup?
* No
What could Umbro do to get you to wear their footwear again?
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?
* I wouldn’t wear their fashion trainers because they are not the same to the real converse but I would buy umbro running training because they specialize in sport so I would only wear their sports gear.
Name: Grant Hilton
Gender: Male
Age: 17
___________________________________________________________________________________________
Johnny Hearldon
What are your thoughts about Umbro? (E.g. did you forget they were still out there, did you know they originated in Wilmslow, Manchester in 1920s?)
* I havnt forgot about them i just thought they was dated and current designs aren't good enough to compete with todays trend.
Have you ever liked Umbro as a brand; do you like the footwear they sell?
no i have never liked them
If not what are your reasons for this? E.g. do you not like the quality or style?
* design and style
How old were you when you last wore Umbro footwear if ever?
* i have never wore and of there footwear
Would you ever choose Umbro over Nike, Adidas or any of its other competition? no
Give reasons for your answer…
*same as abover really, i dont like there design or style
Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup?
*no
What could Umbro do to get you to wear their footwear again?
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?
*well i already own converse but i would take a look
Name: johnny hearldon
Gender: male
Age: 21
* I havnt forgot about them i just thought they was dated and current designs aren't good enough to compete with todays trend.
Have you ever liked Umbro as a brand; do you like the footwear they sell?
no i have never liked them
If not what are your reasons for this? E.g. do you not like the quality or style?
* design and style
How old were you when you last wore Umbro footwear if ever?
* i have never wore and of there footwear
Would you ever choose Umbro over Nike, Adidas or any of its other competition? no
Give reasons for your answer…
*same as abover really, i dont like there design or style
Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup?
*no
What could Umbro do to get you to wear their footwear again?
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?
*well i already own converse but i would take a look
Name: johnny hearldon
Gender: male
Age: 21
____________________________________________________________________________________________
Marc Fox
What are your thoughts about Umbro? (E.g. did you forget they were still out there, did you know they originated in Wilmslow, Manchester in 1920s?)
*i fink they wos a good brand when they 1st came out
Have you ever liked Umbro as a brand; do you like the footwear they sell? i did when i wos 15
If not what are your reasons for this? E.g. do you not like the quality or style?
*
How old were you when you last wore Umbro footwear if ever?
*15
Would you ever choose Umbro over Nike, Adidas or any of its other competition? nope
Give reasons for your answer…
*i just like nike they do good footwear
Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup? noope
*
What could Umbro do to get you to wear their footwear again? more them look more better they just look plane and cheap
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?
*maybe
Thank you for taking my survey I hope I didn’t take up to much of your time. You have been very helpful to my research. Can you please put your name, gender and age below?
Name: marc Fox
Gender:male
Age: 20
*i fink they wos a good brand when they 1st came out
Have you ever liked Umbro as a brand; do you like the footwear they sell? i did when i wos 15
If not what are your reasons for this? E.g. do you not like the quality or style?
*
How old were you when you last wore Umbro footwear if ever?
*15
Would you ever choose Umbro over Nike, Adidas or any of its other competition? nope
Give reasons for your answer…
*i just like nike they do good footwear
Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup? noope
*
What could Umbro do to get you to wear their footwear again? more them look more better they just look plane and cheap
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?
*maybe
Thank you for taking my survey I hope I didn’t take up to much of your time. You have been very helpful to my research. Can you please put your name, gender and age below?
Name: marc Fox
Gender:male
Age: 20
______________________________________________________________________________________________
Chris Smith
What are your thoughts about Umbro? (E.g. did you forget they were still out there, did you know they originated in Wilmslow, Manchester in 1920s?)
**I believe Umbro has had a lot of success in the past, being sponsorship for England, though in modern times I do not think the designs or the materials have improved where other companies have done this.
Have you ever liked Umbro as a brand; do you like the footwear they sell?
If not what are your reasons for this? E.g. do you not like the quality or style?
If not what are your reasons for this? E.g. do you not like the quality or style?
**I have nothing against Umbro and have worn it in the past, the footwear is comfortable, I still like Umbro now, I feel they must design better styles which will attract a wider audience.
How old were you when you last wore Umbro footwear if ever?
**I was about 12 years old and they were my new football boots at the time.
Would you ever choose Umbro over Nike, Adidas or any of its other competition?
Give reasons for your answer…
Give reasons for your answer…
Yes or no answer… Did you know that in 1966 England and all but one team were sponsored by Umbro in the world cup?
*yes
What could Umbro do to get you to wear their footwear again?
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?
(Not football boots) There is a new casual trainer by Umbro called the A Frames they look similar to Converse… Interested?
*** yes definately if I liked the footwear I would get it, People who can't afford Nike or Adidas tend to buy Umbro, but I think if they were a little more imaginative with their ideas they would become a lot bigger..
Name: Christopher Smith
Gender: Male
Age:22
Gender: Male
Age:22
____________________________________________________________________________________________
The rest of the results I have documented and printed but instead of taking up unnessessary space on my blog from reading those few you can understand that nobody I gave the survey to like Umbro or would wear the brand other than to play football and even then most said they wouldn't choose them now because of better brands doing a better job of football boots.
Most if they ever did wear Umbro were very young when they wore them.
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